2K Games and Eastside Golf recently collaborated on a special event at Morehouse College in Atlanta, with the aim of opening up the world of golf to a younger and more diverse audience. The event featured a unique activation called “closest to the pin,” where students were invited to try their hand at the PGA TOUR 2K23 game.
Olajuwon Ajanaku, co-founder of Eastside Golf and an alum of Morehouse College, emphasized the importance of empowering young people to pursue their dreams. He spoke about how the partnership with 2K Games has been instrumental in showcasing the possibilities within the golf industry.
Through this collaboration, both the video game and the clothing line from Eastside Golf seek to inspire young fans to realize the attainability of their own dreams. Ajanaku shared that a true passion is essential for dreams to become a reality and hopes that the video game, along with the stories and experiences shared, will encourage students to pursue their goals.
During the event, the winner of the “closest to the pin” activation received a pair of tickets to the PGA TOUR's TOUR Championship, while other attendees had the opportunity to win Xboxes and pieces from the Eastside Golf line. The event also featured appearances from TikTok star Snappy Gilmore and 2HYPE YouTube collective member ZackTTG.
The PGA TOUR 2K23 game, available on Xbox, PlayStation, and PC/Steam platforms, offers a virtual experience of the golf world. A partnership between 2K Games and Eastside Golf aims to bridge the gap between gaming and real-life participation in the sport.
Overall, the event at Morehouse College served as a platform to inspire and empower youth in golf, introducing them to new possibilities within the industry and providing them with the tools and motivation to pursue their aspirations.
– Eastside Golf co-founder Olajuwon Ajanaku
– 2K Games and PGA TOUR 2K23 website.