7-Eleven, Inc. is organizing an interactive challenge on the popular online video game, Fortnite. The challenge invites brand fans, car enthusiasts, and gaming enthusiasts to participate in a virtual scavenger hunt across three Fortnite maps.
Players can participate in the scavenger hunt by following @7eleven on Instagram and solving clues to locate 7-Eleven branded cars hidden on unique Fortnite maps. Each car holds a portion of a map code. Once players find all three cars, they can unlock an epic map called “There Car” Island, which will host a virtual car meet-up.
On “There Car” Island, players can explore a custom-built 7-Eleven store and gas station and discover various easter eggs, including a photo opportunity with 7-Eleven branded cars to prove their attendance. Players can share their photo from the designated spot on Instagram for a chance to win prizes like a custom gaming chair, an immortalized gamertag statue, $500 in credits for use on 7NOW Delivery, and weekly fuel discounts at 7-Eleven or Speedway fuel locations.
The virtual scavenger hunt is an innovative way for 7-Eleven to engage with its customers and tap into their love for car culture. By creating a unique gaming experience, they are able to provide fans with a one-of-a-kind opportunity to interact with the brand.
For gamers who can't take a break from the action, 7NOW Delivery offers snack and beverage delivery. The service is available throughout the U.S. and provides real-time tracking for customers to monitor their orders.
Participants must follow @7eleven, tag the account, and use the hashtags #7ElevenSweepstakes and #ThereCar when sharing their photo on Instagram.
Please note that this Fortnite experience is independently created and not sponsored, endorsed, or administered by Epic Games, Inc.