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7-Eleven Partners with Fortnite for Car-themed Advertising Campaign

7-Eleven is bringing its car-themed advertising campaign to Fortnite, allowing consumers to participate in a scavenger hunt to find branded cars across different islands within the game. By following clues posted on 7-Eleven's social media channels, players can unlock access to a special map called “There Car” Island, where they can join a virtual car meet.

This partnership aims to engage young consumers by combining 7-Eleven's social media presence with the popular gaming platform. It also aligns with the brand's strategy to attract gamers and promote its delivery service. As part of the scavenger hunt, players who share a photo of themselves at the designated spot on Instagram or X (formerly known as Twitter) have the chance to win prizes such as a custom gaming chair or a gamertag statue for use on the special island.

“There Car” Island is a custom-built virtual environment that features a 7-Eleven store and gas station. Players who post a picture at the designated spot on the island also have the opportunity to win $500 in credits for 7Now Delivery and weekly fuel discounts at 7-Eleven and Speedway locations.

This advertising campaign reflects 7-Eleven's continued focus on car culture and its efforts to attract on-the-go consumers. The company has previously engaged with car enthusiasts by reposting their car selfies on Instagram, offering car-inspired merchandise, and even designing its own set of wheels.

This partnership with Fortnite follows the launch of 7-Eleven's retail media network and a previous campaign where players could customize their cars in the game Rocket League with 7-Eleven branding. These exclusive options were only available after purchasing select products at 7-Eleven locations.

In addition to these initiatives, 7-Eleven has also refreshed its logo and cup design for its Slurpee frozen drink and collaborated with rapper Flo Milli to release a Slurpee-inspired song as part of its “Anything Flows” campaign.