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Activision’s Call of Duty HQ: A Games-as-a-Platform Solution

Activision's Call of Duty HQ infrastructure has the potential to revolutionize the $33 billion shooter franchise. Introduced in 2018, Activision's four-part plan has resulted in the creation of Warzone, a powerful combination of free-to-play (F2P) and premium gaming that capitalizes on trends like battle royale.

Call of Duty HQ serves as a unified launcher where players can access different COD games in one place. It offers more than just game launching capabilities; it has the potential to become the franchise's games-as-a-platform (GaaP) model.

Games-as-a-platform is a relatively new concept, exemplified by projects like Halo Infinite and Assassin's Creed Infinity. These games aim to create a hub that connects multiple games together, providing a seamless experience for players. EA's new 4 cornerstone plan also focuses on games-as-a-platform, with an emphasis on user-generated content and thriving communities.

Call of Duty HQ simplifies game management for players and developers. Since the most recent Call of Duty games all run on the same engine, updates and new content can be deployed more efficiently. The framework also gives players more control, allowing them to easily install and uninstall core pieces of newer Call of Duty games to make room for other content.

In summary, Call of Duty HQ has the potential to be more than just a launcher. It could be the foundation for Activision's next iteration of its four-part business model, offering a cohesive games-as-a-platform solution for the franchise.