Barbie, the highly successful movie of 2023, is set to have a one-week-only run on IMAX screens across North America and select international markets. Warner Bros. recently announced this exciting news, allowing fans of the film an opportunity to experience it in a bigger format or simply enjoy a rewatch. The limited engagement also includes new post-credits footage handpicked by director Greta Gerwig.
The decision to bring Barbie to IMAX screens comes as no surprise, considering its tremendous financial success. Barbie, released on July 21 alongside Christopher Nolan's Oppenheimer, has already grossed a staggering $1.3 billion at the box office in just a month. This puts Barbie in a strong position to potentially surpass The Super Mario Bros. Movie, which currently holds the title for the highest-grossing movie of the year with $1.36 billion.
While it remains unclear whether the IMAX run is a strategic move to secure Barbie's position at the top or simply an opportunity to utilize available IMAX screens previously occupied by other films, fans certainly have something to look forward to. This limited engagement provides an immersive and visually stunning experience for Barbie enthusiasts.
In addition to the IMAX run, moviegoers in the United States can enjoy National Cinema Day on Sunday, where tickets are available for just $4 in thousands of theaters nationwide. This presents a fantastic opportunity for audiences to catch not just Barbie but any movie of their choice at a discounted price.
As fans eagerly anticipate this special IMAX screening of Barbie, it is clear that the movie has become a cultural phenomenon and a financial powerhouse for Warner Bros. It continues to captivate audiences worldwide, and its success is a testament to its appeal and enduring popularity.
– Alex Stedman, Senior News Editor with IGN