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Foreign Tourists Welcomed by Pokemon Murals at Narita Airport

Passengers arriving or departing from Japan at Narita Airport Terminal 2 in Chiba Prefecture are being greeted by new murals and images of Pokemon characters in the international arrivals area. While murals featuring Pokemon characters had already been installed in other areas of the airport, this is the first time they have appeared in the restricted area before passport control.

In collaboration with the Pokemon Company, Narita International Airport Corp. (NAA) has installed murals in a 50-meter-long area as part of the “Pokemon Air Adventure” project. The aim of the project is to connect the world with Pokemon and give visitors a taste of Japan even before they enter the country.

The decision to feature Pokemon characters in the airport is based on their global popularity and their ability to represent Japanese culture. The colorful and recognizable characters serve as a playful introduction to Japan for foreign tourists.

This initiative is one of many efforts made by Japan to attract and entertain international tourists. With millions of Pokemon fans worldwide, the murals are sure to create excitement and generate interest in visiting Japan.

Narita Airport's initiative reflects the growing trend of using popular culture to promote tourism and enhance the visitor experience. By incorporating well-known characters like Pokemon, airports can create a unique and memorable atmosphere for travelers.

With the installation of the new murals, Narita Airport hopes to create a positive first impression and make the travel experience even more enjoyable for foreign visitors. The project is a testament to the power of popular culture in bridging cultures and creating a sense of excitement and anticipation for travelers.

The Yomiuri Shimbun