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Former WarnerMedia CEO Jason Kilar Joins Roblox Board of Directors

Former WarnerMedia CEO Jason Kilar has joined the board of directors at Roblox, the online gaming platform company. Kilar's appointment signals Roblox's interest in expanding beyond gaming to become a general entertainment platform. Kilar brings over 15 years of experience as a chief executive in the media and entertainment industry. He was previously the CEO of WarnerMedia and co-founder and CEO of the subscription video service Vessel, which was acquired by Verizon in 2016. Kilar also served as the CEO of Hulu and sat on the board of directors at DreamWorks Animation.

As Roblox's user base continues to age up, the company is looking to cater to its slightly older demographic with new experiences. At its recent developer conference, Roblox announced plans to offer avatar-based voice calls and suggested that thousands of adults would meet and form real-life relationships through the platform in the next five years. The company also envisions using generative AI tools to allow users to create avatars and clothing using text prompts. Additionally, Roblox's VR app Meta Quest has surpassed 1 million downloads, indicating the company's growing presence in the VR world.

With 66 million daily active users, Roblox aims to cater to its above-17 group, which makes up approximately 40% of its daily active user base. The company plans to introduce virtual worlds with more mature content, such as violence, romance, crude humor, gambling depictions, and alcohol. Kilar's experience in the entertainment and media industry will contribute to Roblox's efforts in expanding into media and entertainment beyond its kid-friendly games.

Roblox CEO David Baszucki expressed his excitement about Kilar joining the board, noting his valuable experience in the entertainment and media space. Kilar himself stated his admiration for Roblox and its vision, expressing his commitment to helping bring that vision to life.

– Roblox Announcement