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GeForce RTX 4000 Series: Higher Prices and Low Demand

The GeForce RTX 4000 series from Nvidia is facing a unique challenge in the market. Unlike its predecessor, this generation of graphics cards is priced significantly higher, resulting in a surplus of supply but a low demand. Normally, companies would respond by lowering prices, but Nvidia seems unfazed by the situation.

CEO Jensen Huang appears unconcerned about the sales of the GeForce RTX 4000 cards, suggesting that the current pricing strategy may remain unchanged. However, if the PC market rejects the high prices, Nvidia may shift its focus to the laptop sector. This shift could potentially lead to a shortage of desktop RTX graphics cards.

It is worth noting that the demand for PC hardware has declined over the past year due to the economic downturn and recession. Users are now hesitant to invest in expensive graphics cards and are more inclined to opt for portable devices. While laptops can be more costly than PCs, they can also offer affordability in certain cases.

The increasing demand for portable gaming laptops and handheld devices has not gone unnoticed. However, Nvidia's presence in the handheld gaming sector is limited to its partnership with Nintendo. Additionally, chip manufacturer TSMC is currently facing production issues and is overwhelmed with the production of AI chips. Under these circumstances, it would not make sense for Nvidia to produce desktop graphics cards that would only sit on shelves.

To address this predicament, Nvidia might decide to halt the production of desktop graphics cards altogether and focus solely on laptop production. If this proves to be true, it will have a direct impact on the availability of the current GeForce RTX 4000 series stock. As a result, consumers interested in purchasing Nvidia's latest offerings should consider doing so sooner rather than later. Once the demand surpasses the supply, it is highly likely that prices will skyrocket, mirroring the situation seen with the GeForce RTX 3000 series.