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Hasbro and Minecraft Partner for NERF World DLC

Hasbro, a prominent toy and game company, has teamed up with Minecraft to bring an exciting new gaming experience to players. The Minecraft NERF World DLC offers players an immersive adventure that combines their favorite NERF blasters with iconic Minecraft worlds and mobs.

Players can now use NERF blasters to take on mobs in various arenas inspired by locations from the game. The DLC presents a range of experiences that capture the essence of the NERF brand, including blaster battles, a NERF-themed arena, and parkour challenges. To top it off, players will face a final boss inspired by the formidable NERF Ender Dragon.

This DLC seamlessly integrates real-world products into the gameplay loop. Players can wield the Minecraft-branded NERF Ender Dragon Blaster, which is currently available at major retailers such as Walmart.

The Minecraft NERF World DLC will be accessible for Minecraft: Bedrock Edition via Minecraft Marketplace starting from October 2, 2023.

NERF has been a category leader for over 55 years, consistently expanding its brand through innovative products, digital and gaming offerings, sports expansions, and various other avenues. The partnership with Minecraft further solidifies NERF's status as a lifestyle brand that encourages social and active play.

Minecraft, the best-selling video game of all time, attracts millions of players from all over the world. Known for its focus on adventure and creativity, Minecraft continues to captivate players through regular updates, spin-off games, educational versions, and a wide range of consumer products. The game's popularity extends to collaborations with various industries, including the upcoming Minecraft movie.

– [Hasbro] – [Minecraft]