Instagram has two account versions that you can pick from depending on your needs. You can register for a Personal Instagram account or a Business Instagram account. Learn how to switch back to Personal Instagram account if you were using a Business account.
The Instagram Business account has a few perks that can make any entrepreneurial person want to own a Business account. You can access marketing/advertising tools with an Instagram Business account. However, you might want to switch to a Personal Instagram account. You can learn how to switch back to Personal Instagram account if you were using a Business account.
Switch back to a Personal account from a Business account
You can follow the procedure below to begin the switching process on your Instagram account.
Step 1: Tap on the Instagram app on your phone to begin the switching process.
Step 2: Log in to your Instagram Business account using your username and password on your phone.
Step 3: Locate the Hamburger icon at the top right corner of your app before tapping on it.
Step 4: Wait for the Hamburger context menu before tapping on the Settings option near the bottom of the list.
Step 5: Locate the Account option before tapping on it to open the Account section.
Step 6: Scroll until you get near the end and locate the Switch account type option.
Step 7: Tap on the Switch account type option before selecting the Switch to Personal Account option.
Step 8: Confirm that you want to make the account switch on your Instagram app to complete the process.
Your Instagram account is now a Personal account, and you can tweak the privacy settings to ensure you get the full benefits of using a Personal account.
Why should you switch from a Business to a Personal account?
One of the benefits of having a Personal Instagram account is that only your followers are privy to your Instagram post. It sounds like a counterproductive feature if you want to make people aware of your business. However, it is a proven marketing strategy that people want more of something when you restrict it.
A good example is the long queues at a club or restaurant infers that they offer quality services. Instagram is no different, and switching to a Personal account makes people follow you on Instagram to be in the loop of what deals you are offering.
Disadvantages of switching back to a Personal Instagram account
1. Credibility rating decreases
Instagram Business accounts have a formal appearance that people can use to identify a growing business. The distinguishing features between a Personal Instagram account and a Business Instagram account include an industry/niche, address information, and contact button features at the bottom of the profile page. The features give the Instagram business account a professional outlook and enable you to access more information about your clients/customers and a quick way to get in touch with them.
2. Losing analytical tools
The Instagram Business account has built-in analytical tools that help you gain insights into your account and performance. You use the analytical information to gauge growth and areas of improvement in your business strategies. Losing the built-in analytical tool means that you will not be able to gain insights into your content, activity, and audience reach.
3. Losing the ability to add links to your Instagram Story post
The Personal Instagram account cannot link directly to landing pages and blog posts from posts. The Instagram Business account has a Link in Bio feature you can use to directly link to landing pages and blog posts from your post.
4. Losing advertising advantage
You can use the Facebook ads manager feature to create Instagram ads and promoted posts on your Instagram Business account. Switching to a Personal Instagram account means you lose the ability to curate customized Instagram campaigns using the Facebook ad manager. However, hitting the 10,000 followers minimum threshold guarantees you the optimum advantages of Instagram advertising.
5. Losing the ability to schedule your Instagram post ahead of time
Growing the presence of your business online means that you have to post consistently to keep your clients/customers aware and engaged. The Instagram Business account allows you to create and schedule your post ahead of time. An advanced post feature is an automation tool that guarantees that your customers/clients get information about your business even if you are away or indisposed.
6. Losing the ability to tag products on your post
Tagging products on your post increases our chances of making a sale by up to 46%. Tagging products on your Instagram post is only possible when you have a Business account. Tagging products turns your post into a shoppable post, thus increasing the value of your business brand. Switching to a Personal Instagram account means you have to give up the product tag feature.
You can weigh the advantages and disadvantages before making an informed decision about a Personal Instagram account.