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Is Instagram free on iPhone?

Hi friend! Welcome to this beginner‘s guide on whether Instagram is free or paid on iPhone. As an avid Instagrammer myself, I‘ll walk you through everything you need to know about using Instagram on your Apple device.

The short answer is: Yes, Instagram is completely free to use on your iPhone! There are no hidden fees, charges, or subscriptions required to access Instagram‘s features.

Instagram offers a full-featured app without payment

Instagram provides its entire suite of tools – posting photos, filters, stories, messaging, etc. – at no cost on iPhone. You can download the app, set up an account, and start engaging with friends without entering any billing info.

Pretty amazing right? With over 1 billion monthly active users, Instagram is one of the world‘s most popular apps.

Let‘s look at some key stats on Instagram‘s growth and user base:

  • Launched in October 2010, acquired by Facebook in 2012
  • Over 1 billion monthly active users as of 2022
  • 500 million users daily, sharing over 100 million photos and videos per day
  • Over 90% of users are under 35 years old
  • On average, people spend 30 minutes per day on Instagram

Instagram has seen meteoric growth. But it‘s managed to maintain a free, accessible experience across its platforms.

How does Instagram make money then?

Great question! As you know, building and maintaining an app of this scale requires serious resources. So how does the company profit?

While Instagram doesn‘t charge users directly, they generate massive revenue through advertising, affiliate fees, and additional features for businesses/creators.

Ads are Instagram‘s main revenue driver

Ads and promoted posts are how Instagram primarily makes money. Businesses pay Instagram to increase visibility and reach new audiences through targeted ads.

Some key stats on Instagram‘s ad business:

  • Over 120 million Instagram users tap on shopping posts to learn more every month
  • Instagram ad revenues hit $7.1 billion in 2020 and continue rising
  • Over 5 million businesses actively advertise on Instagram as of 2022

So while users don‘t directly pay, the platform we enjoy is fueled by a thriving advertising business.

Shopping features and affiliate fees add additional revenue

On top of ads, Instagram earns money through:

  • Affiliate fees from product tags
  • Commissions from Instagram Checkout
  • Partnership fees from "Shop Now" buttons

They also provide paid tools for businesses and creators to optimize their pages and sell products directly. But regular users aren‘t impacted.

Will Instagram ever charge users?

Based on Instagram‘s focus on growth and maintaining a free experience, I don‘t foresee them charging users anytime soon.

However, we may see more advanced capabilities rolled out as paid add-ons over time, while keeping the core functionality free.

For example, power users may be willing to pay for things like:

  • Profile verification badges
  • Advanced analytics and insights
  • Boosted posts and increased reach
  • Customizable profile themes
  • Chatbot auto-messaging

But Instagram will likely keep features like posting, messaging, and stories free for regular users.

Their strategy has clearly been to build the largest user base possible, then monetize through advertising and partnerships. So we can expect that to continue!

Top features you can use for free on Instagram

Here‘s a quick rundown of some of the key features available at no cost when using Instagram on your iPhone:

Posting Photos and Videos

Share photos and short videos up to 60 seconds from your iPhone camera roll or capture content right in the Instagram app.

Instagram Stories

Post photos, videos, and boomerangs that disappear after 24 hours. Add fun text overlays, stickers, drawings, and AR effects.

IGTV and Instagram Reels

Upload longer videos up to 60 minutes with IGTV. And create short, entertaining clips up to 90 seconds using Reels.

Live Video

Go live to share special moments with your friends and followers in real-time. They can interact via live comments and hearts.

Editing Tools

Use editing features like filters, text overlays, trimming, and music to enhance your posts. Add location tags, hashtags, captions, and more.

Messaging and Group Chats

Connect privately with friends through DMs or group chats. Share posts, have conversations, and video chat using Messenger Rooms.

Shopping Features

Browse and purchase products you discover directly on Instagram. Tag items in your own posts so followers can shop your look.

…And tons more! Feel free to explore all that Instagram offers for free on your iPhone.

Installing Instagram on iPhone

Ready to join in on the fun? It‘s incredibly easy to get started on iPhone:

  1. Open the App Store app on your iPhone.
  2. Search for "Instagram" in the search bar.
  3. Tap "Get" to download and install the Instagram app.
  4. Once downloaded, open Instagram and tap "Create New Account."
  5. Enter your email, name, username and password to set up your account.
  6. Allow notifications if you want to receive alerts.

And that‘s it! You‘ll now be able to post photos, watch Stories, DM friends and explore all of Instagram‘s features free on your iPhone.

Share your favorite memories and connect with the Instagram community today!