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McDonald’s Singapore Partners with Mobile Legends: Bang Bang Professional League Singapore

McDonald's Singapore has announced its partnership with the Mobile Legends: Bang Bang Professional League Singapore Season 6 (MPL SG Season 6). This collaboration marks the first time the fast-food chain has joined forces with an esports professional league in Singapore. The announcement was made on Facebook by Moonton Games, the company behind Mobile Legends: Bang Bang.

As part of the partnership, McDonald's Singapore will be the presenting partner of MPL SG Season 6 and will offer fans the opportunity to win in-game rewards. Through the “Turn Gold into Diamonds” digital campaign, fans will have the chance to win 1,500 in-game diamonds with every purchase of a bucket of Chicken McCrispy. Additionally, Chicken McCrispy McDelivery promo codes will be revealed during the MPL SG Season 6 livestreams.

Daniel Chew, Moonton Games' head of esports, expressed his excitement about working with beloved brands like McDonald's Singapore. He described this partnership as a validation of the league's reach and value proposition, and emphasized their shared mission to elevate Singapore's esports ecosystem.

In addition to McDonald's Singapore, Moonton Games also announced partnerships with Head and Shoulders and OSIM International. These collaborations highlight the increasing level of interest and involvement from both renowned brands and the gaming industry in the esports space.

To celebrate the playoffs, McDonald's Singapore has commissioned a special trophy for the playoffs' most valuable player. The trophy will take the form of the Elemental Lord, the strongest neutral creep in the Mobile Legends: Bang Bang game.

MPL SG Season 6 is scheduled to begin on September 9th, and fans can follow ONE Esports on Facebook, Instagram, and Tiktok for the latest news and roster updates regarding the MPL esports league.

Sources:
– Moonton Games (Facebook)
– ONE Esports