Microsoft has provided new insights into the financial success of Xbox Game Pass. The company's slide deck, presented during the FTC v Microsoft federal case, revealed that the average revenue generated per subscription was $9.26. With approximately 25 million Xbox Game Pass subscribers as of January 2022, the service could have generated around $231.5 million in revenue for the month of April 2022.
The data also revealed that during the same period, there were an estimated 3.1 million PC Game Pass subscribers. Additionally, it was observed that most Game Pass subscribers were paying the full price of $9.99 per month for their subscription. This suggests that the net revenue per subscription value of $9.26 closely aligns with the original cost of the base Xbox Game Pass console and PC tier.
Furthermore, the slide deck outlined the potential boost in Game Pass subscribers when Microsoft includes Xbox LIVE Gold members as part of the Game Pass subscription base. As of April 2022, Microsoft had 11.7 million Xbox LIVE Gold subscribers. If these users are recognized as Game Pass subscribers, the total number of Xbox Game Pass subscribers could increase by an additional 10-11 million, reaching a total of approximately 36 million subscribers.
It is important to note that these calculations do not take into account any potential growth resulting from the highly anticipated release of Starfield, an upcoming game from Bethesda Game Studios. With the inclusion of Xbox LIVE Gold members and the release of Starfield, it is evident that Xbox Game Pass is poised for significant growth and continued financial success.
In conclusion, Microsoft's revelation of the financial details surrounding Xbox Game Pass showcases its substantial revenue generation. The service's popularity and the potential for increased subscription numbers indicate a promising future for the Xbox gaming division.
– Microsoft FTC v Microsoft Slide Deck