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Microsoft’s Console War Strategy: Shedding Light on the PlayStation vs. Xbox Rivalry

Former Xbox and EA executive, Peter Moore, has provided insights into the history of the ongoing PlayStation vs. Xbox console war. According to Moore, Microsoft had to create a console war in order to make a mark in the gaming industry, as PlayStation had already established dominance following the collapse of Sega's gaming hardware business.

During an interview with the Iron Lords Podcast, Moore explained that Microsoft had “nothing to lose” in entering the console wars when PlayStation was already the dominant player in the market. To secure parity with PlayStation, Microsoft had to invest millions, ensuring that games were released on Xbox simultaneously.

Moore recounted the challenging journey Microsoft had to embark on in order to level the playing field. They had to travel around the world, engaging with developers and publishers who were seemingly aligned with Sony due to the failure of the Dreamcast. This effort was necessary to overcome the advantage Sony had gained in terms of content availability.

Microsoft's recent acquisition of Activision Blizzard has also been attributed to their view that Sony has won the console war, making it easier for them to secure content for their platforms. By acquiring one of the biggest players in the gaming industry, Microsoft hopes to gain an edge in this ongoing rivalry.

Ultimately, Peter Moore's insights shed light on the strategic moves made by Microsoft in response to PlayStation's dominance. The console war between PlayStation and Xbox has not only shaped the gaming industry but has also been instrumental in driving innovation and competition. It will be interesting to see how these two giants continue to vie for gamers' loyalty in the evolving landscape of gaming platforms.

Definitions:
– Console war: A competitive rivalry between different video game console manufacturers, typically driven by the pursuit of market dominance and securing exclusive content.
– Parity: Achieving a state of equal or equivalent standing, particularly in terms of content availability or market share.

Sources:
– Iron Lords Podcast interview with Peter Moore (https://youtube.com/watch?v=jGOBd3h1CQ0&feature=oembed)