Minecraft is set to make its debut in Playview Brands' lineup of licensing agreements. This collaboration will feature a range of summer and winter inflatables, set to be launched in the upcoming fall. The initial products to be released under the Playview x Minecraft partnership include Minecraft Winter Fun World inflatable snow sleds and a Minecraft 6-Piece Building Block Set, which includes blocks resembling creatures from the popular game, such as creepers, pigs, and Endermen.
Andrew Sparkes, the Senior Vice President and General Manager at Playview Brands, expresses excitement about the collaboration, stating that Minecraft has captivated the imaginations of millions of players worldwide. He further mentions that they are thrilled to partner with Mojang Studios to transform this globally beloved virtual world into a reality for outdoor inflatable fun.
Playview Brands has plans to expand the collection by introducing beach balls and pool floats in the future. Additionally, the company has recently renewed its licensing agreement with NERF for BUNKR Battle Zones, a collection of customizable NERF accessories and obstacles, along with other NERF accessories.
With this new partnership between Minecraft and Playview Brands, fans of the game will have the opportunity to enjoy their favorite virtual world in the form of inflatable products that can be used for outdoor play and recreation.