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Netflix Releases Game Controller App for TV Gaming

Netflix is expanding its presence in the gaming industry by launching the Netflix Game Controller app for television gaming. The app is currently available on the Apple App Store for iPhones and iPads, with plans for an Android release in the near future.

The Netflix Game Controller app functions as a virtual gamepad, allowing users to play Netflix games on their TVs. It is compatible with devices running iOS 15 or iPadOS 15 and later. The app pairs with the TV, enabling gaming through a mobile device.

Netflix's journey into cloud gaming started in 2021, primarily targeting smartphones with lower specifications. The company aims to make its gaming titles accessible to a wide audience while maintaining an ad-free experience. Some of the recent additions to its cloud gaming lineup include games like Laya's Horizon, World of Goo Remastered, and Spooky Oxenfree II: Lost Signals.

The release of the Netflix Game Controller app follows Netflix's Vice President of External Games, Leanne Loombe, hinting at the initiative earlier this year. The company has been cautious in approaching cloud gaming, taking into account factors like hardware limitations and potential lag issues. This cautious approach was influenced by Google Stadia's sudden exit from the gaming market.

Despite initial challenges, Netflix is making strategic moves to expand its subscriber base and diversify its offerings. This latest development aligns with Netflix's goal of attracting a wider audience, especially in regions like India, where the platform aims to leverage cloud gaming as a unique selling point in the absence of live sports streaming, a feature offered by competitors like Apple and Disney.