Skip to content
  • by
  • News
  • 4 min read

New Brand Films and Launch of A23 Poker: Transforming the Indian Online Gaming Industry

In recent years, the Indian online gaming industry has experienced a significant transformation. What was once a leisurely activity confined to living room couches and card tables has now become a mainstream source of entertainment and big-ticket tournaments. A23, a successful online gaming company specializing in rummy, is now expanding its business by introducing A23 Poker, a new online gaming platform.

To celebrate the launch of A23 Poker, the company has released a brand film featuring their brand ambassador, Shah Rukh Khan. In the film, Khan showcases his exceptional poker skills to get himself out of a tight spot. The screenplay and dialogues cleverly incorporate poker terms like “raise” and “all in” to highlight the product offerings and appeal to poker enthusiasts in India.

In addition to the brand film, A23 has also released the fourth edition of their responsible gaming film. This film aims to reinforce the message of safe and mindful behavior while gaming online, aligning with A23's long-term commitment to responsible gaming.

Both the brand film and the responsible gaming film are available on major OTT (Over-The-Top) and OLV (Online Video) channels in Hindi and English, respectively. A23 has also collaborated with key influencers on major social media platforms to promote the films to a wider audience.

The key narrative behind the launch of A23 Poker is to cater to the growing appeal of online poker in India. The platform is designed to provide a fair, engaging, seamless, and safe environment for both casual and experienced players. A23 aims to capture the attention of Indian poker players by offering a tailored gaming experience that prioritizes user preferences and requirements.

The target audience for A23 Poker primarily includes adults aged 18 years and above. While poker has a historical legacy and popularity, it continues to be predominantly popular in urban areas. A large part of poker is about playing the player rather than the cards, involving skills, strategies, and understanding the right moves.

A23 is launching this new product now because of the changing landscape of real-money gaming in the country. With over 30-40 million poker players in India and an increasing interest in online card games, the online gaming industry is thriving. A23 aims to tap into not only metro cities but also Tier II and III towns in the country over the next few years. The launch of A23 Poker comes at the right moment, where online poker is viewed as a source of entertainment that requires skill, thrill, and strategic thinking.

The messaging, tonality, and engagement for A23 Poker are distinct from A23's rummy game. While there may be some overlap between rummy and poker players, the target audience for these two games is different. A23's media mix for poker campaigns will be unique and tailored to resonate with poker players.

Responsible gaming remains a key message for A23, even with the launch of A23 Poker. The company is committed to promoting responsible gaming practices and will continue to prioritize the well-being of its players. They plan to address the higher learning curve of poker through various online and offline activations, ensuring that players have the support they need to enjoy the game responsibly.

In conclusion, the launch of A23 Poker marks a significant milestone for the Indian online gaming industry. A23 aims to captivate Indian poker players by offering a platform that meets their preferences and requirements. With engaging brand films, a carefully curated marketing strategy, and a focus on responsible gaming, A23 is poised to make a strong impact in the online poker space.

– OTT (Over-The-Top) channels: Streaming platforms that deliver content directly to viewers via the internet.
– OLV (Online Video) channels: Platforms that host and distribute video content online.

– Gutshot Mag: A publication covering news and information related to the online gaming industry.