Skip to content
  • by
  • News
  • 2 min read

US Video Games Trade Body, ESA, Ends Partnership with ReedPop over E3

The Entertainment Software Association (ESA), the US video games trade body, has announced its separation from ReedPop, the events company that had been managing the annual Electronic Entertainment Expo (E3). According to, a publication owned by ReedPop, the ESA informed the Los Angeles Convention Center (LACC) that it will not be holding the E3 show at the venue in 2024. Despite this development, E3 2023 is still planned to take place but not at the LACC.

The ESA initially agreed to a multi-year deal with ReedPop to organize E3 starting in 2022. However, the partnership fell apart earlier this year, resulting in the cancellation of the 2023 edition of the event. ESA President and CEO Stanley Pierre-Louis expressed gratitude for ReedPop's support over the past 14 months and acknowledged the company's efforts in bringing industry professionals and fans together through various events. Pierre-Louis also mentioned that the ESA is exploring ways to evolve and improve E3 to better serve the video game industry. They are evaluating every aspect of the event, including format and location, and plan to share updates in the months ahead.

Kyle Marsden-Kish, the games events boss at ReedPop, spoke positively about the partnership with the ESA and expressed excitement to observe the evolution of E3 under the ESA's direction.

E3 is widely recognized as a leading industry event, and the ESA is committed to maintaining its status as a key convenor for the video game industry. The separation from ReedPop opens up possibilities for new partnerships and fresh perspectives on how to make the showcase even more impactful.

– Own knowledge