Right off the bat, let‘s directly answer why this classic Call of Duty game still retails for full price more than a decade after release – it comes down to sustained demand from passionate fans and the lack of supplemental revenue sources that modern COD titles enjoy. Developers intentionally retain high pricing because they know fans will keep paying premiums for a beloved favorite.
Released back in 2012, Call of Duty: Black Ops 2 continues to command prices around $59.99 on digital platforms despite its age. For gamers unfamiliar with Activision‘s strategies, it can seem puzzling that a title from 2012 isn‘t in the bargain bin.
In this comprehensive guide, we‘ll analyze the key factors allowing Black Ops 2 to defy standard video game price decay and retain significant value years later. I‘ll dig into sales data, pricing trends, and provide expert projections on when Activision could finally lower the price. Let‘s dive in!
Black Ops 2‘s Runaway Popularity Created a Dedicated Fanbase
Considered one of the best Call of Duty games by reviewers and fans alike, Black Ops 2 sold a staggering 30.2 million copies worldwide within just 16 days of launch according to Activision – generating over $1 billion in revenue right out the gate.
To put those insane sales figures in perspective, that exceeded theatrical box office records set by the biggest movies at the time like The Avengers and The Dark Knight Rises. Call of Duty was a true entertainment juggernaut.
Activision reported lifetime sales had reached 31.4 million units as of 2016. And the active player base remains substantial today – Black Ops 2 still has the 5th highest number of monthly players among Xbox 360 games as of 2022 according to Microsoft data.
With its thrilling single-player campaign full of branching storylines, expertly tuned multiplayer modes, and innovative Zombies co-op, Black Ops 2 had something special for every type of Call of Duty fan. This universal appeal established a dedicated player base that continues fuelling sales to this day.
Black Ops 2 Monthly Active Users vs. Other Popular Xbox 360 Games
|Monthly Active Users
|Call of Duty: Black Ops 2
|Call of Duty: Modern Warfare 3
|Call of Duty: Black Ops
As we can see, the sustained popularity allows Black Ops 2 to outpace even other legendary titles like Halo: Reach in ongoing playtime – an impressive feat for a game from 2012.
Premium Pricing Promotes Perception of Higher Discounts
Activision undoubtedly understands the enduring demand for Black Ops 2 and other classic Call of Duty titles. This knowledge deeply influences their pricing strategy…